by Insight Reseach and Consulting
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by Insight Reseach and Consulting
IRC Company is founded by ambitious professionals with over 10 year experience of successful implementation of marketing researches, development of unique methodological approaches and strategic consulting for large Russian and foreign companies.
We consider it important our clients demonstrate high business results and we properly support them in analytical field to make the best tactical and strategic decisions.
To do this we unite only those specialists who are involved in research process and who practically proved that researches are their true purpose.
Current IRC team:
– completed over 40 weekly/monthly tracking projects with selections of 5000 and over interviews a year
– implemented into business over 20 segmentation projects
– held 10 strategic workshops aiming at planning company's marketing activity
– created and implemented into business 5 unique methodologies which have no analogues in largest western companies
We improve together with you and do everything to make your business even more successful and effective.
We propose our clients information solutions for business:
we are not engaged in descriptive statistics but our task is to create recommendations that are relevant to business and applied to change of tactics and strategy. We do it globally: both in Russia and in rest of the world.
We propose flexible approach to form of cooperation:
1. Readymade researches
2. Development of tools and analytics
3. Field work
4. Holding strategic sessions/workshops with a client to produce business solutions
5. Implementation of results to business and tracking ROI
6. Audit of company's researches and analytics, establishing business processes
7. Creation of perspective research plan for a company
8. Outsourcing of the functions of research department
9. Development and validation of methodologies for a brand, industry, agency
10. Organization of information support when entering new CIS and world markets
11. Automation of company's research and creation of Dashboards, online research platforms
12. Infographics
13. Preparation of company's internal and external events connected with data processing
14. Workshops and training: processing, analytics and methods
We are not at a stop and continuously develop:
- participate in and hold regular company workshops and workshops for our partners;
- upgrade our skills;
- are dedicated members of organizations which determine industry standards.
All this allows us to harmonize classical and innovative research tools, to adjust them to changing requirements of our clients and thus to maximize research results for our clients.
Methodologies take rightful place in our arsenal and are proposed to clients only after their testing in non-commercial projects.